Restaurant franchise, how to recruit and support?
Benjamin Attal
Co Fondateur Franks
Mohamed Soualhi
Fondateur Tacos Avenue
Sophie Gaaloul
Inpulse Marketing Director
Franchise in the restaurant industry, how to recruit and support?
How to recruit? How do you stand out from other brands? What should be put in place to better support its franchisees in achieving their goals? We are addressing these questions with 2 fast food leaders who are at different stages of their franchise development.
- The launch with Benjamin Attal, Co-founder Franks Hot Dog: After opening 12 corners in less than 2 years, the brand has just opened its first franchise and this is only the beginning. Benjamin Attal and Jonathan Sellam have set themselves the goal of recruiting 12 franchisees in 2023.
- Development with Mohamed Soualhi, Founder Tacos Avenue: The brand continues its development and already supports 19 franchisees in France, Switzerland and Morocco. Mohamed Souahli will explain the challenges associated with supporting franchisees to perpetuate the business.
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The speakers:
Benjamin Attal
Co Fondateur Franks
Co-Fondateur de Sushi Gourmet, qui devient Hana Group en 2015, leader mondial des corners sushis en grande surface. Avec Jonathan Sellam, Benjamin Attal a lancé Franks Hot Dog en 2020 pour “révolutionner le hot-dog”.
Mohamed Soualhi
Fondateur Tacos Avenue
Entrepreneur à 19 ans et franchiseur à 27 ans, Mohamed Soualhi est un des précurseurs du tacos, il a rapidement choisi de développer son enseigne en franchise : 2 succursales et 19 franchisés en France, Suisse et au Maroc.
Sophie Gaaloul
Inpulse Marketing Director
In charge of the marketing and communication department of Inpulse, Sophie Gaaloul works daily on the challenges and opportunities of the restaurant sector.
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