Coutume

The story of Coutume began in 2010 with its founder Tom Clark who has always been steeped in coffee culture from a country where it is very strong: Australia. Following a student stay in Paris, he decided to introduce specialty coffee to the French by creating a place for roasting and tasting. Coutume's DNA is based on expert sourcing of specialty coffees carefully selected from around the world, a gourmet menu developed with a pastry chef and a friendly and pleasant tasting area.

Since then, Coutume has developed 3 concepts - The flagship (brunch/lunch offer), The casual (pastries/sandwich), the kiosk (coffee only) - and has mastered the transmission of its expertise. Faced with the growing interest of the public, Coutume is launching a franchise to support regional multi-franchisees, as explained by Léa Merlande, administrative and financial director of the network:

“The 3 concepts are franchisable, because they make it possible to mesh the territory according to location opportunities. Franchisees can first launch the flagship store, then duplicate them in complementary areas with casual or kiosks with reduced surfaces. We have a goal of 4 openings per year in France and internationally. It takes between 6 and 7 months, the time to set up the concept and find the location for around thirty seats.”

To prepare for this new chapter, Léa Merlande has worked on the structuring of supply to streamline flows, analyze them and optimize the profitability of the network:

Optimizing the supply chain

Coutume launched its 750 m² Workshops in early 2023 to house the cooking laboratory, roasting, logistics, training and showroom.

“We have thus set up an efficient production tool that guarantees the quality of our coffees and our recipes. With the launch of the workshops, 3 problems that we anticipated intensified. The difficulty in analyzing flows between the laboratory and our establishments: impossible to trace stock transfers for example. A lot of time wasted updating mercurials. And finally, the mistakes made on the orders. ”

“With Inpulse, we are streamlining supplies between the laboratory and our establishments. It is a reliable tool with all the information in the right place: mercurial data, technical data sheets, purchase volume to easily manage and optimize supplier orders in the field. ”

“Inpulse is a facilitator of analysis and inventory management. We have a lot of products, so operational level, we make sure that the receptions are well done, that there are almost no more errors. This allowed the teams to organize themselves well.”

Analyzing flows to make the right decisions

“It's really complicated on Excel to manage stocks and inventories and to obtain material costs. Especially since we had to wait until the end of the month to analyze. With such a volume, we needed to have the valuation of stocks in real time and to control the flow of points of sale to identify possible order errors, to be alerted in the event of a critical stock level...”

“It's really business expertise that made the difference and multi-site management, we have quick access to the data we want to analyze.

We mainly monitor the material cost per product, the loss ratio, the differences between real stock and theoretical consumption. Sales by product and by establishment, purchase volumes and the evolution of supplier prices are also analyzed. This allows us to implement best practices at all establishments and best support our future franchisees.”

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