Nobi Nobi

To support this rapid development, the brand has chosen to equip itself with an effective and expert tool in multi-site management. Inpulse meets two major challenges that Benjamin Schmit shares with us:

• Support the restructuring of the brand's supplies
• Equip new franchisees with an expert and easy to use tool

Optimize supplies

Since 2014, the Nobi Nobi concept has been based on a premium positioning with dishes made from fresh produce and original and unusual recipes in France. Yakisoba noodles, breaded chicken, and sauces were made directly in restaurant kitchens. Their franchise development at the national level required a revisit of operational processes, as Benjamin Schmit testifies:

“In order to homogenize product quality and optimize manufacturing times in all restaurants, the choice was made to industrialize NobinObi noodles and chicken. We are a hybrid between homemade and blended: sauces, curries and ramen broth are homemade. Our pre-production system is particularly efficient and allows us to deliver our dishes in a very few minutes. At Nobi Nobi, we thus keep the promise of quality fast food. We have also optimized our recipes and revised our technical sheets to reduce the amount of waste. For example, we replaced the green salad that served as decoration with tart red cabbage, which is eaten and has an interesting association with Panko breaded chicken. ”

“The other central project is that of supplies.. On the one hand, we streamlined the number of suppliers by dividing it by 3 to ensure quality, national logistics, and better negotiation of purchases. On the other hand, as Nobi Nobi is a highly processed “branch” brand, we have reviewed everything for the integration of franchisees, by setting up a tool to centralize purchases and simplify supplier orders.”

“Since integrating Inpulse, we have been using sales forecasting, we have set up weekly inventories and a daily inventory on our most sensitive product: chicken. We have access to very precise data to analyze, we look daily to follow the differences. In particular, it allowed us to realize that our technical sheets did not take into account the loss of water in chicken during cooking.

Inpulse helps our branches and franchisees optimize inventory and purchases. We have much more detailed monitoring of consumption and the state of stocks. Stock is cash, the gains can be significant. Thanks to Inpulse data, we finally see where we stand in relation to our target foodcost.”

Equip new franchisees with an expert and easy to use tool

By 2024, Nobi Nobi aims to reach 30 restaurants with 8 openings planned in the next 6 months. Such a pace requires being able to quickly onboard new franchisees, as Benjamin Schmit points out:

“Our franchisees are our best ambassadors, we put innovation and support at the heart of our strategy. The role of a franchisor is to simplify the life of its franchisees; you need turnkey tools like Inpulse that require little training so that they save time in managing their margin and purchases. I understood in 30 minutes how Inpulse worked, it's very intuitive.”

“What decided us, in addition to Inpulse's business expertise, was quick configuration and ergonomics. It is essential that franchisees want to use the solution, Inpulse is fun, easy to use, you quickly understand the advantages of this tool. It is our role as franchisor to offer the best solutions to our franchisees so that they can easily carry out their daily operations and quickly analyze when there are problems.

Finally, while banks are becoming more and more difficult to convince, we have been able to show that Nobi Nobi is resilient and will last over time. With Inpulse, we are helping our franchisees reach their target material costs so that they can perpetuate their business.”

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Inpulse puts at the heart of its onboarding strategy, support provided by dedicated experts during the 4 weeks of implementing the solution. This phase of collecting data, configuring the platform and training the teams is decisive for the success of the project. You want to know more, Request an appointment with an expert today to find out what Inpulse can do for you.