GOMU

What are the challenges when you onboard 12 new franchisees in one year?

To support GOMU's growth, we have a global strategy of digitalization and the transmission of information to franchisees. We have put in place tools so that our franchisees have access to certain key data. It is in this approach that we chose Inpulse, so that franchisees can manage their profitability with a vision of the real material cost.

There are really all profiles among our franchisees, everyone has their own method, often artisanal, our role is to standardize processes and allow them to quickly reach their financial goals.

We chose to adopt the Inpulse inventory management software to streamline the placing of supplier orders and centralize all data in a single tool. We were also convinced by the “business intelligence” aspect of the solution with sales forecasts and ratios calculated in real time. We also wanted to have food ratios that were quickly accessible for our franchisees. We will help them compare themselves and understand what happens in stock when they do not reach the food cost.

Support is key at GOMU, we are with them for 3 months in a very intense way. GOMU, it's brutal, when we make an opening, we go to the site to respond appropriately to this extraordinary expectation.

What is the finding despite the inflationary context?

After the opening of the first restaurant, we quickly launched the franchise. A lot of it was done by word of mouth for franchisees, we had the chance to launch a concept that found its audience, customers adhere to the quality of the products and to a strong brand. At each opening there is an impressive queue, the strategy put in place on social networks works really well: we have a lot of followers and reposts.

Within 3 months, 35 franchisees will have joined us, we hope to reach 50 restaurants by the end of 2023 in France and 10 more in Belgium. With the growth we have, we are taking advantage of the economy of scale, we managed to negotiate good rates when we should have been impacted by the rise in prices, we were lucky to have this growth in this context of inflation.

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What is the recipe for scaling?

• Product: We have brought together the best of the culinary experiences we have made during our travels and combined them to create our unique Amerasian Burgers.
• Culture: My co-founders and I met at Japan Expo in 2004, we created a universe inspired by the famous manga The Pirate King which is very popular with a very large community here in France and around the world.

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If you want to take advantage of a demonstration of Inpulse, Request an appointment with an expert today to find out what Inpulse can do for you.