L'atelier Papilles is one of the pioneers of bakery catering. For 10 years, this network of 2 branches and 26 franchises has accelerated its development with a goal of 100 points of sale by the end of 2026. Guillaume Lopez-Marcoux, Founder and Sébastien Billières, Director of Operations, emphasize listening to the network, which is essential to accelerate development. They share with us their purchasing strategy to improve the material costs of franchisees and limit food waste.
FOOD COST
Margin earned
FOOD WASTE
precision in production plans
DEPLOIEMENT
bakeries
“We won 3 points of margin thanks to Inpulse.”
Sébastien Billières
Director of Operations L'Atelier Papilles
L'Atelier Papilles is a bakery and catering franchise, the favorite brand of French people in 2020, 2021 and 2022 for its quality of service in the sandwich category (Source: Capital). Like many fast-growing franchises, L'Atelier Papilles chose Inpulse to meet the challenges of its purchasing management strategy and effectively support its 36 franchisees:
“We had reached a turning point for L'Atelier Papilles where it was essential to have a complete tool to centralize purchases. First of all, we wanted to simplify the placing of orders and credit requests made by franchisees, and facilitate the reconciliation of invoices and delivery notes. With Inpulse, we have chosen a tool specialized in multi-site management that meets all the needs of a network head and that will allow us to better identify franchisees' purchase volumes and therefore to better negotiate.”
As pointed out by Director of Operations, at L'Atelier Papilles, franchisees are involved in the group's strategy. From collecting the needs to choosing the solution, franchisees were consulted for the implementation of this new strategic tool:
“During our logistics commissions, the franchisees told us several needs: a simple tool to carry out their inventories, to place orders with the appropriate quantities and to facilitate requests for assets... We were looking for a tool that works on margin at all stages of the supply chain. With Inpulse, we have at the same time the order, the inventory, the centralization of purchases, the identification of losses, the control upon receipt and the analysis.”
“The risk with this kind of tool is that it will become a gas factory, the onboarding went very well, we are really supported by Chloé and the whole Inpulse team.”
Inpulse helps set up processes during new openings and reports purchase, inventory and material cost information in real time used by franchisees and by support functions at headquarters. Using Inpulse's Forecast and Orders modules allows franchisees to effectively forecast future sales, raw material needs in order to reduce overstock and unnecessary financial assets.
As evidenced by Guillaume Lopez-Marcoux, President - founder of L'Atelier Papilles :
“Inpulse allowed us to optimize supplies and logistics. We went from 4 to 6 deliveries per week to a single dual-temperature truck that combines all our needs for a single store for the week. No more half-empty pallets, the carbon impact is under control on the supplier delivery aspect.”
“Inpulse's forecasts are reliable, artificial intelligence can achieve an accuracy rate of 95% on the expected turnover and the product mix.” Anthony Nicolas, network animator L'Atelier Papilles
“Thanks to Inpulse, bakers know what they need to produce every day in order not to waste. We can rely on Inpulse's forecasts, on a turnover of 2,500 to 3,000 euros, we see a maximum difference of 150 euros between what Inpulse had planned and reality. This allowed us to drastically limit the number of unsold items over the last 5 months.” Guillaume Lopez-Marcoux, President - founder of L'Atelier Papilles
“With the increase in commodity prices, we have been confronted with margin erosion. It was increasingly difficult to keep technical and mercurial data sheets up to date, with the resulting price changes. Before we negotiated twice a year, today prices are not fixed, it is difficult to maintain a price commitment. Hence the importance of better structuring its purchases as a group and of improving its inventory management by identifying its differentiator.”
“Franchisees will be able to know their material costs per recipe sheet, to control and reduce differences in consumption, and to finely analyze inventory movements thanks to Inpulse. The results for franchisees are extremely positive: with Inpulse's analysis data, we are able to highlight our margin losses and thus improve our material costs, we have gained 3 points of margin since the tool was implemented.” Sébastien Billières, Director of Operations L'Atelier Papilles
If you want to take advantage of a demonstration of Inpulse, Request an appointment with an expert today to find out what Inpulse can do for you.
“We were looking for a tool that works on margin at all stages of the supply chain. With Inpulse, we have at the same time the order, the inventory, the centralization of purchases, the identification of losses, the control upon receipt and the analysis.”
Sébastien Billières
Director of Operations L'Atelier Papilles